The fastest and easiest way, to me, would be investing money in the right channels for promotion. The budget to allocate is an item of the investment business plan. All the plan's part must be scalable. This can't be generlized in a few words. I guess there must be as many possible parts to an investment business plan as there are businesses and resources to power them. Let's see three examples. Two promotion based, and one all about social proof.
When it comes to money-based marketing strategies, I haven't invested actual money in positioning myself in front of more of my potential customers.
I personally think the three most important investments for a freelancer, especially to the kind of copywriter I want to be, are:
- Advertising (promotion)
- Work Platform Certifications (social proof)
- Public Relations (promotion)
All of these require money, and some don't come cheap, like PR. I will delve deeper into an example of investment business plan for freelancers in a future post.
We have a problem, if you don't have at least a crude idea of how to invest money. Your freelance business must be scalable, and you need to invest not just time and actual work in it, but also some money to make it hapen.
Even if I didn't like the tone of this article too much, it's a good one to start learning the basics of investing:
It costed me a lot to find it. Usually, I don't use Google to find good content, but when I searched for two broad keywords I got a lot of quality content (in fact, eleven pages), but it was unrelated.