Substantial content pieces that are 300 words long or more. In the field of creative writing there are all kind of schemas, patterns, syntagmas, templates and structures to fit one’s writing in. The waters are divided when it comes to using a clutch like that to write, but that is in the field of creative writing only.
In writing that is commercial, promotional and advertising it’s a very different story. Content that is used as a commercial tool is much, much more scientific and schematic than any creative writing.
Templates exist, and for a reason. They are the distilled wisdom of years of research and experimentation. They show the ways in which a content has to be created to be effective and elicit the desired response from the reader.
Technical Writing Resources
Examples of technical and industrial content. Technical white papers are educational articles dealing with the guidelines and protocols of something while the technical blue papers focus with the technical side of something in a scientific or pseudo-scientific way.
Technical White Paper
A rough template of a technical white paper would be a document, 3000 to 5000 words in length, covering different aspects of a technical topic. Examples of the sections could be context, tests, tables, surveys, charts, data, conclusions, acknowledgments, and bibliography
Technical Blue Paper
A technical blue paper is an informative technical piece of content aimed at potential investors in a business venture. It can be a document under ten pages in length, detailing all the technical aspects of a business: how it works, its features, scale specifications, etc.
An investment proposal is a document detailing all the aspects of a business project yet to be implemented. It is another of the tools that are used to attract capital for a new product or service. All the aspects of the business must be included, even if in seed form only. Elements that a proposal must have include:
Letter Writing Resources
Engaging letters for your business or occupation. Believe it or not, there’s a school of thought that touts a persuasion-based approach to letter writing. If you never thought that advertising techniques could be used in letters, bear with me because I didn’t either. The idea is making a great first impression on your prospective buyers, clients, customers, employers or bankers.
Website Content Resources
Custom-made content pieces to populate your website or publication. These are lenghty pieces that go beyond the parameters of what can be called copy. Even if they require copy, they are a more elaborate product that can stand on its own. A lot of time goes into creating these pieces, even blog posts, that traditionally are from 300 to 1000 words.
These pieces have different moving parts, starting by the research one does prior to writing them. Not everyone has the good fortune of writing about what one loves and knows. I count myself among those that don’t. For those of us that have to write for others that ask us to write about things that we don’t know research is a pre-requisite.
You can’t write any good, original long content about a subject you don’t anyting about if you don’t dully research the subject before sitting to write the content.