Some Types of Letters

  • Cover Letter
  • Pitch Letter
  • Sales Letter
  • Letter of Introduction
  • Letter of Interest
  • Letter of Intent

The Sales Letter

Sales letters have the benefit that they can cover all of the sales stages. An example of a sales letter is the saving offer sales letter, that is an effective direct mail type of promotion.

Characteristics of a sales letter that make it powerful:

  • Appeals to the emotions of the reader, rather than to the intellect
  • It's a sequential method for the exposition of value that makes the reader act
  • Deeper subtleties, like colors, design, etc., in it are carefully crafted

Readers must be awakened out of indifference by the excitement of feelings.

The most valuable proposition must be portrayed in wording the reader knows, to pick up the person’s consideration and intrigue. In other words, the copy in the letter must stimulate the correct feeling. This is because to get the most wanted action from your audience, you have to stir feeling on them.

The letter must make the reader imagine a succession of impressions in the user’s psyche that consolidate the need for the product or service.

Stir the reader’s want for x thing through an urging and appealing to his y feeling 

The letter must have the option to show the nexus between the reader’s advantage and the MVP (most valued proposition).

A suggestion must assist the internal thoughts of the reader about their personal needs as related to what the letter is selling. Those impressions are suggested by picking something with wich the reader identifies, or some other thing that connects with him, and afterward expanding on that. 

Offers can be directed to the reader’s insight or the reader's feelings. Emotional sales letters are in every case superior to cerebral ones.

The Letter of inquiry

The letter of inquiry is an business utensil to interest investors in a business opportunity. They carry hard data and facts pertaining the vision, mission and business model of a business project.

A letter of inquiry should carry all the useful business information tht will show the potential investor every aspect of the business, product or service, and how you are going to do business on a day-to-day basis.

Other content that goes into a letter of inquiry is the estimate lump amount that includes everything you will need to start doing business. On top of the these numbers, you must also send a projection of your monthly cost of doing business, profit estimations, ROI, and how long you estimate it will take the business to break even. 

The Cover Letter

A cover letter is a way to postulate youself for an open job or project call. A Cover letter is a work convenience when you have the opportunity to convince your prospective employer from the get-go. Opening yourself to them and relating to their industry you show how you're a perfect fit for the position available.

You may confuse the cover letter with a pitch letter and vice-versa. Cover letters are generally longer than pitches, but it’s not a rule.

Standard size of the cover letter is from 100 to around 200 words, distributed on less than ten paragraphs, no more than that.

It has to have:

  • Where you did found the call for postulations for the job or project
  • Social proof and skills
  • Close with contact info and linkage

For those with copywriting, design and typesetting skills there's the possibility of impressing the reader with elaborate cover letters. These kind of cover letters are known as t cover letter and feature an element of layout that traditional cover letters don't have. The t cover letter has more or less the same structure as the standard cover letter, but the heart of it is a table layout that has two collumns. On the first collum you list the job requirements of the prospective employer. On the second collum, you list your skills that make you a good fit for the job or project.

Pitch Letters

There's no consensus on a template for a pitch letter but some sources suggest one page. To say something general as one page needs a few observations. What kind of page, and what font and size of font? Let's suppose page is a standard A4, and font is Times New Roman 12pt, that would make it an old-fashioned, film-industry-inspired pitch in lenght. 

Enter the cold pitch letter. It's a meaner and leaner version of the pitch letter. The cold pitch letter is up to 100 words and must convey the whole pitch in 5-7 short paragraphs that include everything, from the greeting at the start to the signature. The cold pitch letter can be equated to film-industry's so-called elevator pitch, a pitching of a story to a potential buyer in 30 seconds or less.


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