Lean, mean, focused and to the point short bursts of engaging, actionable, and converting content. Some of these types are rich content. Others are minimal expressions of copywriting. 

Sales Copy Resources

Big, meaty bad-boys to convey advantages, benefits and valued propositions to your target. These are the kind of pages that take a lot of effort to create. A few are only one screen, but most are long-form content with a lot of different sections and elements that enrich it.
  • Salesman’s book
  • B2B sales
  • Best sales books
  • Squeeze page
  • Landing page
  • Homepage
  • Money page
  • Lead generation page
  • Capture page
  • Silo page
  • Sales letter
  • Press kit
  • Circular
  • Magalog

Website Copy Resources

Nuggets of  content to plug into your website. These are portions of content that configure a larger message. From one-liners, to medium-sized copy. It’s sad but everyone thinks that can do this. They actually do it, but their websites end up not getting them any sales. 

  • Slogan
  • Mission
  • Value proposition
  • Disclaimer
  • Instructions
  • Call to action
  • Company statement
  • About us page
  • Launch press release
  • Software interface copy

Microcopy Resources

Behind-the-scene gears for websites made up of content and copy. The copy that goes into meta titles, meta descriptions and similar data-driven components of websites that require content. Complimentary materials of your business or service, like digital and material postcards and greeting cards.

  • Meta tag
  • Product packaging,
  • SEO snippet
  • Rich media
  • Push notification
  • Stationery
  • Forms
  • Social media post
  • Microblog
  • Postcard
  • Greeting card


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