Commercial Website Copy — Website Sales Letter Example

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Written by Martin Wensley

(Reading time: 6 - 11 minutes)

The content below is a commercial website copy example. If you know the structure of different sales letters, you will notice that it doesn't follow the structure. You can always use different sales letter structures for commercial website copy, but most of the time traditional sales letter formats aren't optimized for selling on the web. What you need is a proper commercial website copy that is customer-oriented, and not playing games with the reader's psychology.

You will find proof of what I'm saying if you carefully study a few squeeze pages and landing pages that internet marketers use as sales instruments. They don't try to elicit a response by mechanical neurolinguistic tricks. The commercial website copy I'm talking about is simply a serviceable, informative, and actionable document to help potential buyers or customers.

Commercial Website Copy Example

Hello! I am Ennio. Computer repair is my occupation.
I propose an express service in which the task to be completed will be completed on the day we agree to carry it out.

PC Repair

Our mission is to provide you with a transparent service in which honesty is a cornerstone of the relationship. Enjoy express service without delay. We can solve your problems in a lot less time than usually takes a computer service. We will instruct you in good computing practices that mitigate the need for technical assistance.

We would be proud to contribute to the optimization of your economy and knowledge and to use the techniques and programs that we use to maintain a PC capable of performing all kinds of tasks, simple and power, simultaneously, without degradation of performance.

Basic PC Service

Advanced PC Service

Our mission is to provide you with a transparent service in which honesty is a cornerstone of the relationship. Enjoy express service without delay. We can solve your problems in a lot less time than usually takes a computer service. We will instruct you in good computing practices that mitigate the need for technical assistance.

We would be proud to contribute to the optimization of your economy and knowledge and to use the techniques and programs that we use to maintain a PC capable of performing all kinds of tasks, simple and power, simultaneously, without degradation of performance.

Because you have to teach the computer who's boss ...
Express on-site PC Service

Time is money

If you appreciate respect for your time, excellent execution, and flexible hours in your favor, my PC service is for you.

My service does not contain dishonest business tactics.

For example, some do everything possible so that the user knows as little as possible about the repair process. That was not what they taught me when I learned to be a hardware expert. Quite the opposite!

My idea is, if possible, that you see the process of repair or optimization. And besides, to leave installed the utilities that I use to improve, optimize and clean a PC. So you can benefit from them if any problems return.

And believe me, they will ...

I don't want to Alarm, but ...

When the largest number of cyberattacks come from web apps (software in the cloud, many of them productivity, I mean, critical), it is unfortunate that we have to armor ourselves to the teeth to prevent data loss. But still, at least as I see it, it is seldom enough.

It is necessary to have backup strategies and B plans, the more precautions the better. And I don't mean a little free backup program that is useless because it is stupidly or weakly developed.

If you want to delegate the task of keeping a PC running and in optimal condition to an expert, you should consider my offer.

You should do it because, in my opinion, users have everything to lose when the computer faces all kinds of threats.

Lacking basic protections is inviting disaster and destruction. From not being protected to losing data and/or stability there are three little steps only:

And this is just one of the ways to lose in a rather extensive catalog of malicious techniques.

Most of the attacks are transparent to the user. This means that it is difficult to discover that the PC is under attack.

My mission is to make the transparency of digital malice stop being transparent, for you see the shortcomings of your systems.

Not to mention the other factors that reinforce the reduced performance, and predispose the system to a crash. Like the poorly optimized programs, the aberrations of cheap hardware, and the trespasses of software that does not respect our privacy.

My Mission is to Prevent and Cure

It doesn't matter if the storm is coming or has already passed. I'm here to help and not to take you for a ride and waste your time.
Third-party digital malice isn't all. Let's not forget that common programs can also influence a computer to self-destruct.

I wouldn't go so far as to say that all software is malware, but saying something like that is not too far from the truth. I’m just going to say that computer programs are as smart and intuitive as those who programmed them.

And in this regard, things leave a lot to be desired as well. Even when it comes to paid and legal software developed by monopolies and corporations.

Usual Consultations

Something breaks, let’s not bother, let’s get some new hardware.

That would be fine for something that is used for leisure, or another PC that is not needed constantly available.

Why hire a technician, if any son of a neighbor volunteers to do it for free?

Because I am not a neighbor's son, nor a boy who needs experience and does it pro-bono.

If I need advice, is it not enough just to google it or bing it?

Looking for answers on search engines is a start, but I don't recommend getting carried away with almost any of the results.

It is fine to do research, but there is nothing like the recommendation that a human being, based on his experience, can provide.

Search engines are a filter and we are seeing only the part of reality that the program decides.

If I need to replace a component, how is the process?

If you want a specific component, you have already chosen, I will take care of buying it. I physically go to the seller.

Or you can choose/buy at the moment (with me present, using my advice) and I take care of going to get it, return and replace it.

In both cases, I will leave my toolbox, a receipt, and/or my ID card as a guarantee.

Why choose me?

My training as a hardware engineer was global, and I think that predisposed me to always be more attentive to the expert and specific while focusing on what is simple and essential.

As for my competitors, I think the best thing to do is do your research before committing to any of the repairmen in this city.

If what they offer is generalist, vague, or sales-oriented, then the service is likely poor or not soundly considerate of the customer.

Just look at some of their sites to be sure of the grossly hyperbolic claims of their offers.

I think you should compare my proposal with that of others that you have found in your searches for local PC technical service.

Especially since mine is a customer-oriented service, not the other way around. Because when the business is oriented to establish itself as a commercial entity, it is obvious that the client loses.

You waste time, comfort, and money in some ways. To give an example, take the equipment to a local. Do not forget the extra premium you pay for doing things like this.

For example, the complete cabinet is taken to a local. The result of the diagnosis is that the discrete video card has burned out. Unless the repair business in which this occurs is in a digital mall or similar market, one can fall into the trap of settling for the replacement that the repairman/seller can offer at that time.

Or, worse, the delay of having to wait for one day or more.

Service Modality

I'll fix your computer at your home or premises.

I used to take gigs home with me but I don't want to carry this responsibility anymore.

A devastating problem, unrelated to the problem I was hired for, breaks the computer when I am fixing it, and I have no way of proving to the client that it was not the product of my negligence. That is why it seems much better to me to repair it in your presence, with the benefit of comfort in increased trust for you that this means.

Hiring Process

1.1 Contact me directly through any of my social channels (WhatsApp, Facebook, this site)

1.2 If it is something simple, we agree directly.

1. A If it is more than one of my specific services then fill the estimate form on this website

1. B I Catch up with you, and you receive my reply with the budget.

2.1 If you answer me, we make direct contact through a social channel, or by telephone.

2.2 We agree on the day, time, amount, and method of payment.

3.1 If you do not answer me, I will contact you one business day after the first contact.

Note: I am not going to ask you to sign an agreement, but I can, if you ask for one, provide it. It’s just a little contract for the job I will do for you.

Schedule

Monday to Friday
Remote Response from 9 to 20
Budget from 9 to 20
Work from 14 to 20

Saturdays
9 to 15

Payment Methods

Billing Options

It is your responsibility to choose the type of billing, but if you ask me which of the two is best to save money, I can recommend, depending on the type of work to be done.

Option A: Price per Service

Option B: Hourly Rate

Request a Budget

Contact me through the form below to receive an answer. They can use it to contact me or request a remote quote.

Please note that a remote estimate is only an estimate based on guesswork and may not end up being the final amount.

If you fill out this form before 9 in the morning, keep in mind that I check it at that time.

Contact me (9 to 20)

Commercial Website Copy Example — Outro

I hope you learned something from this commercial website copy example. You can read another commercial website copy example by clicking here. If you don't know where to begin writing your commercial website copy, please have a look at this list of squeeze page generators.

Photo Credit: Ginny

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