The customer-targeting chief for the 21st century. Let’s be honest here. You’re not going to go very far as a digital marketer if your website is not easy to find using a search engine.
A search engine marketing strategy includes many elements, among which we can count:
- SEO strategy
- SEM strategy
- Content strategy
- Content marketing
- Pay-Per-Click campaign
(Reading time: 4 - 7 minutes)
What are Backlinks?
What exactly are backlinks? Search engines track quantity and quality of sites a page receives incoming links from. Based on the quality of those sites linking to the page one wants to boost the rank that link from outside coming in adds a little more authority to the site.
Now, I know that submitting your site’s URL to directories may have been all the rage back then, in the year 2000, but today it doesn’t have the same influence it once carried. Which is to say, you should never link from one of these directories straight to your website. If you think this sounds counter-intuitive, please read on.
(Reading time: 7 - 14 minutes)
Content marketing strategy could be defined as “the way through which we manage our content and publishing resources and the sequence of tasks through which we are going to use them to achieve a specific business goal”. The content marketing strategy is one of the main ingredients involved in the search enginme marketing part of SEO.
A content strategy helps independent contractors and freelancers who think that to leverage free digital benefits will help them become a verifiable source of value, and an authority on the internet.