Social Media marketing is one of the most powerful processes that stimulates the growth of a digital marketing outfit. Let's be honest, you can't accumulate real authority points if you're disconnected from the crowds you target with your content. It's something that's a no-brainer for copywriters, and it's a sin not to take advantage of at least the free benefits that social media gives.

The free benefits of social media come at a price even if you aren't paying and you will find pieces on this site examining the legal part of the “payment” we make each time we utilize them. A part of the participation on social networks that is often overlooked and seldom brought into focus and dissected.

Examples of Social Media Marketing Processes

  • Interaction
  • Brand-to-customer nurturing
  • Customer support
  • Customer participation

Some examples of copy that needs to be in place when you’re pursuing a social media presence:

Social media marketing jobs descriptions

If you can demonstrate your potential customer, client or employer that you know the ropes of what you are selling, then you have added another incentive to the idea the leads will make of you before buying from you or hiring you or your services. If you are going to respond to calls for a determined specialty then you must have a very detailed job description of your services or what you're willing to do.

Social media Marketing Agencies Profiles

If you plan to have others do your social media marketing for you, then you're going to need policies, guidelines, terms, schedules and some other workflow documents detailing how, when, what, and for whom you intend the agency to carry out the social media marketing job. 

Social Media Marketing Plan

If you're carrying it yourself, you need a concise plan on top of all the documents I enumerated in the previous head. At the very least you need a management protocol and a communication one.

Impressum

The impressum is a legal requirement in some countries like Germany and Switzerland. It may be mistaken for the About Us or Terms of Service pages, but it's not. It's a type of copy that neighbors on the microcopy.

(Reading time: 1 - 2 minutes)

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