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(Reading time: 2 - 4 minutes)

Best Advertising Books: OGILVY ON ADVERTISING David ogilvy

“Ogilvy on Advertising” is one of the best advertising books for those that want to get started as advertisers and copywriters. I would go as far as to say that even budding art directors and brand managers can benefit from this book. I would qualify this book as entry-level advertising teachings.

(Reading time: 3 - 5 minutes)

advertising books claude hopkins

One of the essential and classic advertising books for novice copywriters is Hopkin's Scientific Advertising. This is a book that proposes a scientific approach to the industry of advertising. I think the book is aptly named. Claude Hopkins wrote this book in the year 1923. This may raise red flags for many. Fear not, this book is so primal and economically written, its truths so intrinsic to advertising, that its content is timeless and evergreen.

 

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