What are Backlinks?
What exactly are backlinks? Search engines track quantity and quality of sites a page receives incoming links from. Based on the quality of those sites linking to the page one wants to boost the rank that link from outside coming in adds a little more authority to the site.
Now, I know that submitting your site’s URL to directories may have been all the rage back then, in the year 2000, but today it doesn’t have the same influence it once carried. Which is to say, you should never link from one of these directories straight to your website. If you think this sounds counter-intuitive, please read on.
Table Of Contents
Backlink Building (↬Money Mound)
Submitting a link to directories is one of the layers of a tiered backlink approach and they should be leveraged.
On a generic tiered link approach, you have to build four tiers of backlinks.
The page you want to give more authority must be linked from outside only by the highest quality links you have elsewhere outside of your site. For instance, guest blog posts in authority sites.
In turn, you must link from directories to the articles in authority sites. Finally, you must have accounts in social bookmarking sites and link to the directories entries from the social bookmarking sites.
You see, it’s a pyramid, and directories aren’t at the bottom of it, they are more valuable than automated links and social bookmarks.
You shouldn't build such link pyramid without thiking it out. A way of doing it wrong would be using spinned articles for the submissions to article directories on tier 3.
Also, you mustn't try this technique too hard, otherwise Google may notice it and penalize your site.
Have your Micro-copy Handy
Since you’re not linking from the directories straight to your site, but to authority sites, you’ll be linking to from the directories to social media profiles or similar authority sites that let you have a profile, page, or mini-site as a sub-domain.
Note that other authority sites on tier 2, like guest blog posts, or revenue sharing sites don’t count because it doesn’t make sense to link to them, because they are loose articles, not profiles like the ones you can have on LinkedIn, Hubpages, and similar sites.
I made this clarification to note that the micro-copy you need is micro-copy based on your profiles and pages on the authority sites, not the data in your own site’s pages.
A lot of the directories on this list have a very similar software to submit your site. The only part that may slow you down is when you need to pick up the genre, theme, topic, or niche of your site.
To do that these sites use a pop-up menu that has a tree layout. You must search your niche in the tree and you can’t automate the search.
Other than that, the process is straightforward. There are forms with fields you have to complete.
Some of the data you have to enter, it will be faster if you have it prepared beforehand on a plain text file and just cut and paste the data.
You need a title for the submission, this must be the title of the page on the authority site you want to link to or something like [your name]@[the authority site’s name].
Example of a meta title: [email protected]
A description of what your page is about, using the keywords that you used in the page or profile you’re linking to.
Same as above.
You must Reciprocate
Most of these sites have a mechanism through which you show them that you value the service they provide you through reciprocity. What does this mean?
It means, if you reciprocate, they may give you a booster, like for instance, waiting less time for your link to be reviewed and published.
Others have compulsory reciprocation. In these, if you don’t put the reciprocation link, you simply don’t get listed.
You must create a page on your site, that has a link back to the directory. Generally, they’ll give you the HTML code of the link or a button, otherwise you must create it yourself.
Beware of submitting your site before adding the reciprocate link, because some of these submission forms check if you added the link when you hit the submit button.
These directories allow you to submit a link for free.
You have to pay to have your site featured by these directories.
Directories that also Accept Articles
These are free and very similar to the general directories, with the difference that you can submit an article to these sites.
If you decide to submit articles to any of these sites, one word of advice. Most of them have an editor where you cut and paste your article, so have that in mind before putting too many frills in your content before submitting, because you may not be able to keep them when you copy and paste the content.
You might be tempted to submit your main website URL to these directories but that is not how their use for SEO is indicated. Don’t do it, just create a tiered back-linking strategy the right way, and link to second-tier sites only, then have the second tier super-nodes link to your main site.
For what’s worth, I’ll tell you what linking hundreds of websites to a blog directly did for me: absolutely nothing. A valuable, evergreen article on a reputable site, like Hubpages, linking directly to your website becomes a valuable backlink. In fact, a single backlink like that achieves what more than one hundred direct backlinks from one of these sites. Linking from any of these directories directly to your site will not work.
Sourced Media Credits
Cambodia4kids.org Beth Kanter